Program-Specific Criteria
A. Program Learning Outcomes (PLOs)
- Having knowledge of contemporary business skills and core business functions, business research, and information technologies- Having the ability to work in a team and take responsibility
- Being able to think analytically and critically
- Having command of commercial practices and forms of social responsibility and ethical conduct
- Having the ability to communicate effectively in written and oral form in the business world
- Having the ability to conduct methodological and secondary research on business-related topics
- Understanding the impact of the economy on individuals, society, and the development of global trade
- Applying sustainability concepts to the creation of a new venture
- Understanding the nature and dynamics of social behavior related to organizational performance
- Understanding the mathematical tools required to solve business problems and using relevant software programs to solve these problems
-Applying information technology to support business processes and decision-making
-Demonstrating knowledge of how organizations are affected by globalization
B. Program-Specific Criteria
Criteria Specific to Undergraduate Programs Titled Business Administration and Similar Programs – STAR Evaluation Criteria Directive, Section B. These criteria are defined across four core competency areas in line with the program's Management & Strategy focus.
C1 — Strategic Management and Organizational Leadership
Possessing competencies in knowing the fundamental theories and concepts in the fields of business, management, organization, and planning; being able to conduct strategic analysis, having organizational leadership skills, and being able to manage corporate performance.
Related Courses: BUSI 381 Strategic Management I · BUSI 382 Strategic Management II · BUSI 281 Organizational Behavior · BUSI 361 Human Resource Management · BUSI 417 Organizational Development and Change
C2 — Financial Analysis and Corporate Finance
Possessing competencies in having fundamental knowledge in the fields of accounting, finance, and cost management; being able to analyze financial statements, evaluate corporate finance decisions, and apply quantitative methods to business problems.
Related Courses: BUSI 211 Financial Accounting · BUSI 216 Cost and Management Accounting · BUSI 222 Introduction to Business Finance · BUSI 311 Financial Statement Analysis · BUSI 321 Advanced Corporate Finance
C3 — Entrepreneurship, Innovation, and Sustainable Business Model Development
Possessing competencies in interpreting national and international business practices; integrating sustainability principles and innovation approaches into business model design, and being able to produce new knowledge and value.
Related Courses: BUSI 207 Innovative Business Modeling · BUSI 204 Social Entrepreneurship · BUSI 302 International Business Management · BUSI 303 Research Methods · BUSI 405 Advanced Research Methods
C4 — Marketing Management and Customer-Oriented Strategy Development
Possessing competencies in applying fundamental business knowledge in the fields of marketing, consumer behavior, and customer relations; being able to conduct market research, develop marketing strategies, and manage customer-oriented decision-making processes.
Related Courses: BUSI 231 Introduction to Marketing · BUSI 232 Marketing Communication · BUSI 234 Consumer Behavior · BUSI 331 Market Research · BUSI 335 Customer Relationship Management · BUSI 411 Brand Management