Business Administration

The primary aim of the course is to develop students’ competence and confidence in public speaking and professional business presentation. The course enables students to: • understand the principles of effective public speaking; • analyze audiences and communication contexts; • define clear presentation purposes and central messages; • organize information into coherent presentation structures; • communicate effectively through verbal and non-verbal channels; • develop professional voice and delivery techniques; • design and use effective visual aids; • engage audiences through examples, stories, and interaction; • communicate persuasively in business contexts; • respond effectively to questions and challenging situations; • evaluate and improve their own presentation performance.

None

Dale Carnegie’s The Art of Public Speaking • Garr Raynold’s PresentationZen Beebe, S. A., & Beebe, S. J. Public Speaking: An Audience-Centered Approach. Pearson.Gallo, C. Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds. St. Martin’s Press. Reynolds, G. Presentation Zen: Simple Ideas on Presentation Design and Delivery. New Riders.Duarte, N. Resonate: Present Visual Stories That Transform Audiences. Wiley.

Full compliance with the principles of academic integrity is mandatory within the scope of this course. All work must be original, and all sources used must be appropriately cited. Artificial Intelligence tools may only be used for supportive purposes. The direct use of content generated through these tools without proper attribution is considered a violation of academic ethics. Students are expected to clearly declare their use of AI and to assume full academic responsibility for the work they submit.